diff --git a/build/_includes/get-started.html b/build/_includes/get-started.html
index fa14ee71f..5ae5831c7 100644
--- a/build/_includes/get-started.html
+++ b/build/_includes/get-started.html
@@ -1,20 +1,20 @@
 <section>
-  <div class="row">
+  <div class="row stripe-ad">
     <div class="span8">
-      <h2 class="page-header">Ways to use Font Awesome</h2>
-      <p>It's easy to get started with Font Awesome. And it plays really nicely with <a href="{{ site.bootstrap.url }}">Bootstrap</a>!</p>
+      <p class="lead">
+        Setting up Font Awesome can be as simple as adding two lines of code to your website, or you can be a pro
+        customize the LESS yourself! Font Awesome even plays nicely with
+        <a href="{{ site.bootstrap.url }}">Bootstrap</a>!
+      </p>
     </div>
     <div class="span4">
-      <div>
-        <br>
-        {% include ads/carbon-light-horizontal.html %}
-      </div>
+      {% include ads/carbon-light-horizontal.html %}
     </div>
   </div>
 </section>
 
-<section>
-  <h3>EASIEST: <a href="http://www.bootstrapcdn.com/#tab_fontawesome">BootstrapCDN</a></h3>
+<section class="margin-top-large">
+  <h2 class="page-header">EASIEST: <a href="http://www.bootstrapcdn.com/#tab_fontawesome">BootstrapCDN</a></h2>
   <p>Add Font Awesome + Bootstrap into your website with two lines of code. You don't even have to download or install anything!</p>
   <ol>
     <li>
@@ -24,7 +24,7 @@
 <link href="//netdna.bootstrapcdn.com/font-awesome/{{ site.font-awesome.version }}/css/font-awesome.css" rel="stylesheet">
 {% endhighlight %}
       <div class="alert alert-info margin-top">
-        <i class="icon-info-sign"></i> Want to use Font Awesome by itself without Bootstrap? Just skip pasting in the first line.
+        <i class="icon-info-sign"></i> Want to use Font Awesome by itself without Bootstrap? Just don't include the first line.
       </div>
     </li>
     <li>
@@ -38,7 +38,7 @@
 </section>
 
 <section>
-  <h3>EASY: Default CSS</h3>
+  <h2 class="page-header">EASY: Default CSS</h2>
   <p>Use this method to get the default Font Awesome CSS with the default Bootstrap CSS.</p>
   <ol>
     <li>Copy the Font Awesome font directory into your project.</li>
@@ -62,7 +62,7 @@
 </section>
 
 <section>
-  <h3>PRO: Custom LESS</h3>
+  <h2 class="page-header">PRO: Custom LESS</h2>
   <p>Use this method to customize Font Awesome and Bootstrap using LESS.</p>
   <ol>
     <li>Copy the Font Awesome font directory into your project.</li>
@@ -81,7 +81,7 @@
 </section>
 
 <section>
-  <h3>Not using Bootstrap?</h3>
+  <h2 class="page-header">Not using Bootstrap?</h2>
   <p>Font Awesome works just as well without Bootstrap.</p>
   <ol>
     <li>Copy the Font Awesome font directory into your project.</li>
@@ -92,7 +92,7 @@
 </section>
 
 <section>
-  <h3>Need IE7 Support?</h3>
+  <h2 class="page-header">Need IE7 Support?</h2>
   <p>Font Awesome supports IE7. If you need it, you have my condolences.</p>
   <ol>
     <li>Get Font Awesome working properly in a modern browser.</li>