diff --git a/Gruntfile.js b/Gruntfile.js
index 8f144b0..943b35d 100644
--- a/Gruntfile.js
+++ b/Gruntfile.js
@@ -115,9 +115,9 @@ grunt.initConfig({
             ]
         },
 
-        kimono: {
+        all: {
             files: {
-                'build/kimono-min.css': [
+                'build/<%= pkg.name %>-min.css': [
                     'build/base-min.css',
                     'build/buttons-min.css',
                     'build/forms-min.css',
@@ -126,7 +126,7 @@ grunt.initConfig({
                     'build/tables-min.css'
                 ],
 
-                'build/kimono-nr-min.css': [
+                'build/<%= pkg.name %>-nr-min.css': [
                     'build/base-min.css',
                     'build/buttons-min.css',
                     'build/forms-nr-min.css',
@@ -182,17 +182,17 @@ grunt.initConfig({
 
             expand: true,
             cwd   : 'build/',
-            src   : ['base*.css', 'forms*.css', 'tables*.css', 'kimono*.css']
+            src   : ['base*.css', 'forms*.css', 'tables*.css', '<%= pkg.name %>*.css']
         },
 
         yahoo: {
             options: {
                 banner: [
                     '/*!',
-                    'Kimono <%= pkg.version %>',
+                    'Pure <%= pkg.version %>',
                     'Copyright 2013 Yahoo! Inc. All rights reserved.',
                     'Licensed under the BSD License.',
-                    'https://github.com/yui/kimono/blob/master/LICENSE.md',
+                    'https://github.com/yui/pure/blob/master/LICENSE.md',
                     '*/\n'
                 ].join('\n')
             },
@@ -231,7 +231,7 @@ grunt.registerTask('default', [
     'concat:build',
     'clean:build_res',
     'cssmin',
-    'concat:kimono',
+    'concat:all',
     'license'
 ]);
 
diff --git a/HISTORY.md b/HISTORY.md
index 04472a9..f6b07e3 100644
--- a/HISTORY.md
+++ b/HISTORY.md
@@ -1,5 +1,11 @@
-Kimono Change History
-=====================
+Pure Change History
+===================
+
+NEXT
+----
+
+* (!) Rename to Pure.
+
 
 0.0.1 (2013-05-14)
 ------------------
diff --git a/README.md b/README.md
index e4cb033..eed9e79 100644
--- a/README.md
+++ b/README.md
@@ -1,2 +1,2 @@
-Kimono
-======
+Pure
+====
diff --git a/package.json b/package.json
index 5c46867..4a74084 100644
--- a/package.json
+++ b/package.json
@@ -1,5 +1,5 @@
 {
-  "name": "kimono",
+  "name": "pure",
   "version": "0.0.2pre",
   "private": true,
   "devDependencies": {
diff --git a/src/forms/tests/manual/index.html b/src/forms/tests/manual/index.html
index fc5159f..f1e9a12 100644
--- a/src/forms/tests/manual/index.html
+++ b/src/forms/tests/manual/index.html
@@ -57,7 +57,7 @@
 
     <div class="header y-u-1">
 
-        <h1 class="k-u-1">Kimono Forms CSS</h1>
+        <h1 class="k-u-1">Pure Forms CSS</h1>
         <h2 class="k-u">Simple styling for HTML Form elements.</h2>
 
     </div>
diff --git a/src/grids/README.md b/src/grids/README.md
index 94b5cf0..6db2f01 100644
--- a/src/grids/README.md
+++ b/src/grids/README.md
@@ -5,5 +5,5 @@ This foundational grid provides a simple system for layout out content. The
 basic components are "grids" and "units". A "grid" (k-g) contains one or
 more "units" (k-u). The type of "unit" chosen describes how it should be
 sized (e.g. "k-u-1-2" takes up half the grid, "k-u-1-3" takes up
-one-third, et cetera). The only constrains for Kimono Grids are that all "units"
+one-third, et cetera). The only constrains for Pure Grids are that all "units"
 are children of a "grid".
diff --git a/src/grids/tests/manual/responsive.html b/src/grids/tests/manual/responsive.html
index 7fb7b51..e38e3f7 100644
--- a/src/grids/tests/manual/responsive.html
+++ b/src/grids/tests/manual/responsive.html
@@ -8,8 +8,8 @@
 
     <div class="header k-u-1">
 
-        <h1 class="k-u-1">Kimono Responsive Grids</h1>
-        <h2 class="k-u">An example of making your Kimono Grids behave responsively.</h2>
+        <h1 class="k-u-1">Pure Responsive Grids</h1>
+        <h2 class="k-u">An example of making your Pure Grids behave responsively.</h2>
 
     </div>
 
@@ -17,10 +17,10 @@
         <h1 class="k-u-1 centered">How does it work?</h1>
         <div class='k-u-1'>
             <div class='cell'>
-                <p>Kimono Responsive Grids builds on top of the existing Kimono Grids implementation. It adds a single new class name called <code>.k-g-r</code>. You can use this instead of using <code>.k-g</code> as you normally do. All elements with a class name of <code>.k-u-*-*</code> will automatically become responsive if they are direct descendents of a <code>.k-g-r.</code></p>
+                <p>Pure Responsive Grids builds on top of the existing Pure Grids implementation. It adds a single new class name called <code>.k-g-r</code>. You can use this instead of using <code>.k-g</code> as you normally do. All elements with a class name of <code>.k-u-*-*</code> will automatically become responsive if they are direct descendents of a <code>.k-g-r.</code></p>
 
                 <h2>The HTML</h2>
-                <p>The first gist shows how regular Kimono grids are written. These grids are unresponsive. They'll always be one-thirds irrespective of the width of the screen. The second gist replaces the <code>k-g</code> with <code>k-g-r</code>, thereby making the one-third columns collapse to full width on lower screen widths.</p>
+                <p>The first gist shows how regular Pure grids are written. These grids are unresponsive. They'll always be one-thirds irrespective of the width of the screen. The second gist replaces the <code>k-g</code> with <code>k-g-r</code>, thereby making the one-third columns collapse to full width on lower screen widths.</p>
                 <script src="https://gist.github.com/3955432.js"></script>
             </div>
         </div>
diff --git a/src/menus/tests/manual/list.html b/src/menus/tests/manual/list.html
index 5b26505..81b849b 100644
--- a/src/menus/tests/manual/list.html
+++ b/src/menus/tests/manual/list.html
@@ -60,7 +60,7 @@
 
     <div class="header y-u-1">
 
-        <h1 class="k-u-1">Kimono List CSS</h1>
+        <h1 class="k-u-1">Pure List CSS</h1>
         <h2 class="k-u">Simple styling for HTML List elements.</h2>
 
     </div>