diff --git a/Gruntfile.js b/Gruntfile.js
index 943b35d..4da1ff9 100644
--- a/Gruntfile.js
+++ b/Gruntfile.js
@@ -210,7 +210,7 @@ grunt.initConfig({
             dest: 'src/base/css/normalize-context.css',
 
             options: {
-                prefix: '.k',
+                prefix: '.pure',
                 banner: '/* <%= BUILD_COMMENT %> */\n'
             }
         }
@@ -306,14 +306,15 @@ grunt.registerMultiTask('contextualize', 'Makes Contextualized CSS files.', func
                     var nextSelector = event.selectors[i + 1];
 
                     // If the selector does not contain the html selector, we
-                    // can go ahead and prepend .k in front of it.
+                    // can go ahead and prepend `prefix` in front of it.
                     if (selector.text.indexOf('html') === -1) {
                         contextual += prefix + ' ' + selector.text;
                     } else if (selector.text.indexOf('html') !== -1) {
-                        // If it contains `html`, replace the `html` with `.k`.
-                        // Replace multiple spaces with a single space. This is
-                        // for the case where `html input[type='button']` comes
-                        // through as `html    input[type='button']`.
+                        // If it contains `html`, replace the `html` with the
+                        // `prefix`. Replace multiple spaces with a single
+                        // space. This is for the case where
+                        // `html input[type='button']` comes through as
+                        // `html    input[type='button']`.
                         contextual += selector.text.replace('html', prefix).replace(/ +/g, ' ');
                     }
 
diff --git a/src/base/css/normalize-context.css b/src/base/css/normalize-context.css
index 52dd802..3af107e 100644
--- a/src/base/css/normalize-context.css
+++ b/src/base/css/normalize-context.css
@@ -1,235 +1,235 @@
 /* THIS FILE IS GENERATED BY A BUILD SCRIPT - DO NOT EDIT! */
-.k article,
-.k aside,
-.k details,
-.k figcaption,
-.k figure,
-.k footer,
-.k header,
-.k hgroup,
-.k main,
-.k nav,
-.k section,
-.k summary {
+.pure article,
+.pure aside,
+.pure details,
+.pure figcaption,
+.pure figure,
+.pure footer,
+.pure header,
+.pure hgroup,
+.pure main,
+.pure nav,
+.pure section,
+.pure summary {
     display: block;
 }
-.k audio,
-.k canvas,
-.k video {
+.pure audio,
+.pure canvas,
+.pure video {
     display: inline-block;
 }
-.k audio:not([controls]) {
+.pure audio:not([controls]) {
     display: none;
     height: 0;
 }
-.k [hidden] {
+.pure [hidden] {
     display: none;
 }
-.k {
+.pure {
     background: #fff;
     color: #000;
     font-size: 100%;
     -webkit-text-size-adjust: 100%;
     -ms-text-size-adjust: 100%;
 }
-.k,
-.k button,
-.k input,
-.k select,
-.k textarea {
+.pure,
+.pure button,
+.pure input,
+.pure select,
+.pure textarea {
     font-family: sans-serif;
 }
-.k body {
+.pure body {
     margin: 0;
 }
-.k a:focus {
+.pure a:focus {
     outline: thin dotted;
 }
-.k a:active,
-.k a:hover {
+.pure a:active,
+.pure a:hover {
     outline: 0;
 }
-.k h1 {
+.pure h1 {
     font-size: 2em;
     margin: 0.67em 0;
 }
-.k h2 {
+.pure h2 {
     font-size: 1.5em;
     margin: 0.83em 0;
 }
-.k h3 {
+.pure h3 {
     font-size: 1.17em;
     margin: 1em 0;
 }
-.k h4 {
+.pure h4 {
     font-size: 1em;
     margin: 1.33em 0;
 }
-.k h5 {
+.pure h5 {
     font-size: 0.83em;
     margin: 1.67em 0;
 }
-.k h6 {
+.pure h6 {
     font-size: 0.67em;
     margin: 2.33em 0;
 }
-.k abbr[title] {
+.pure abbr[title] {
     border-bottom: 1px dotted;
 }
-.k b,
-.k strong {
+.pure b,
+.pure strong {
     font-weight: bold;
 }
-.k blockquote {
+.pure blockquote {
     margin: 1em 40px;
 }
-.k dfn {
+.pure dfn {
     font-style: italic;
 }
-.k hr {
+.pure hr {
     -moz-box-sizing: content-box;
     box-sizing: content-box;
     height: 0;
 }
-.k mark {
+.pure mark {
     background: #ff0;
     color: #000;
 }
-.k p,
-.k pre {
+.pure p,
+.pure pre {
     margin: 1em 0;
 }
-.k code,
-.k kbd,
-.k pre,
-.k samp {
+.pure code,
+.pure kbd,
+.pure pre,
+.pure samp {
     font-family: monospace , serif;
     _font-family: 'courier new' , monospace;
     font-size: 1em;
 }
-.k pre {
+.pure pre {
     white-space: pre;
     white-space: pre-wrap;
     word-wrap: break-word;
 }
-.k q {
+.pure q {
     quotes: none;
 }
-.k q:before,
-.k q:after {
+.pure q:before,
+.pure q:after {
     content: '';
     content: none;
 }
-.k small {
+.pure small {
     font-size: 80%;
 }
-.k sub,
-.k sup {
+.pure sub,
+.pure sup {
     font-size: 75%;
     line-height: 0;
     position: relative;
     vertical-align: baseline;
 }
-.k sup {
+.pure sup {
     top: -0.5em;
 }
-.k sub {
+.pure sub {
     bottom: -0.25em;
 }
-.k dl,
-.k menu,
-.k ol,
-.k ul {
+.pure dl,
+.pure menu,
+.pure ol,
+.pure ul {
     margin: 1em 0;
 }
-.k dd {
+.pure dd {
     margin: 0 0 0 40px;
 }
-.k menu,
-.k ol,
-.k ul {
+.pure menu,
+.pure ol,
+.pure ul {
     padding: 0 0 0 40px;
 }
-.k nav   ul,
-.k nav   ol {
+.pure nav   ul,
+.pure nav   ol {
     list-style: none;
     list-style-image: none;
 }
-.k img {
+.pure img {
     border: 0;
     -ms-interpolation-mode: bicubic;
 }
-.k svg:not(:root) {
+.pure svg:not(:root) {
     overflow: hidden;
 }
-.k figure {
+.pure figure {
     margin: 0;
 }
-.k form {
+.pure form {
     margin: 0;
 }
-.k fieldset {
+.pure fieldset {
     border: 1px solid #c0c0c0;
     margin: 0 2px;
     padding: 0.35em 0.625em 0.75em;
 }
-.k legend {
+.pure legend {
     border: 0;
     padding: 0;
     white-space: normal;
 }
-.k button,
-.k input,
-.k select,
-.k textarea {
+.pure button,
+.pure input,
+.pure select,
+.pure textarea {
     font-size: 100%;
     margin: 0;
     vertical-align: baseline;
 }
-.k button,
-.k input {
+.pure button,
+.pure input {
     line-height: normal;
 }
-.k button,
-.k select {
+.pure button,
+.pure select {
     text-transform: none;
 }
-.k button,
-.k input[type="button"],
-.k input[type="reset"],
-.k input[type="submit"] {
+.pure button,
+.pure input[type="button"],
+.pure input[type="reset"],
+.pure input[type="submit"] {
     -webkit-appearance: button;
     cursor: pointer;
 }
-.k button[disabled],
-.k input[disabled] {
+.pure button[disabled],
+.pure input[disabled] {
     cursor: default;
 }
-.k input[type="checkbox"],
-.k input[type="radio"] {
+.pure input[type="checkbox"],
+.pure input[type="radio"] {
     box-sizing: border-box;
     padding: 0;
 }
-.k input[type="search"] {
+.pure input[type="search"] {
     -webkit-appearance: textfield;
     -moz-box-sizing: content-box;
     -webkit-box-sizing: content-box;
     box-sizing: content-box;
 }
-.k input[type="search"]::-webkit-search-cancel-button,
-.k input[type="search"]::-webkit-search-decoration {
+.pure input[type="search"]::-webkit-search-cancel-button,
+.pure input[type="search"]::-webkit-search-decoration {
     -webkit-appearance: none;
 }
-.k button::-moz-focus-inner,
-.k input::-moz-focus-inner {
+.pure button::-moz-focus-inner,
+.pure input::-moz-focus-inner {
     border: 0;
     padding: 0;
 }
-.k textarea {
+.pure textarea {
     overflow: auto;
     vertical-align: top;
 }
-.k table {
+.pure table {
     border-collapse: collapse;
     border-spacing: 0;
 }